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Archive for 26 enero 2015

Millions of people use smartphones with a processing capacity that not many years ago was reserved for big mainframes. Not as many millions, but certainly a good number, design apps intended for helping people’s lives; and many of them are e-health related. So, how can the e-health app designer make a mark on those millions of people and differentiate his or her product from the competition?

The designer needs to generate not only the first click, but needs to make that click a habit for the user. Put this way, clearly we have two problems to solve.

Problem one is to induce a lot of people to make that first click that will make our app known to the user. How does a theme become a buzz in the www? We need to create some kind of social movement that makes our app something people talk about, something “cool people” have to know about. You need somebody who can turn an idea into a buzz.

Problem two is to make that first click a habit. A habit is something that becomes part of a person’s life. How do you promote habits into the population? Well, the tobacco industry knows a lot about it and I am not talking about drug addictions, I am talking about the glamour that is still associated with smoking: the Habano cigar in hand transmits something very appealing to a lot of people. We have to be bold in our need to change people’s behavior. So when designing our app we have to imbed into it the addiction factor. Call it serious games or gamification, but to be successful you will need expertise in this area to help you.

Your app efficacy is beyond any doubt; you are the best app designer because you have identified a problem and knew how to solve it. But if you are lacking in social abilities to make a dent in the www, and behavioral change is a concept alien to you, well, I’m sorry to tell you that you will not succeed in the market place.

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